I decided to poke my head back here today, and I couldn't help but frown at the population numbers.
I logged in, and the world was so desolate.
Please, turn my frown upside down.
Player retention is a problem for even the biggest games—for as many millions who play WoW, there are many other millions who have quit the game. These communities worry about player retention too, but they do things to counteract player dispersion.
Current population would increase with advertisement. It would increase with community outreach, newsletters, anything that reaches beyond the forum—because the forum, for the most part, is a closed system. This means, no matter all the improvements, events, etc. that are showcased here, only current players (if that) will ever see these and be motivated to stay. Our only exploitation of advertisement or community outreach has been word of mouth: See the testimonies posted here—
How did you find Haven and Hearth.
I personally found the game in a circuitous way, when Seatribe was partnered with Paradox Interactive, who described Seatribe as the developers of Salem, and researching Seatribe, I saw they developed HnH. I fell in love with the music and video on the home page. I tried out the game despite any other knowledge of the game. Wouldn't you like to recreate those steps in a more direct manner? Its not so simple as build it an they will come, but highlight it, advertise it, share it intelligently, and they will come.
Maybe J&L are comfortable with a cozy income for two, but without the dime or the time spent in advertising/community outreach, HnH will remain on a downward trend to a loyal few who can sometimes be relied upon to spread the game by word of mouth. Look at any game community over a decade old, and that's exactly what you see.