I'd like to see their rationale for their pricing scheme.
How many $10 subs do they expect to acquire?
How many of each donation system are they counting on?
Because they seem too smart to have come up with these dollar amounts out of thin air.
I would wager that at $5 a month, they would make more money than at $10, as they would have over double the paid players at the lower funding amount. Why do I think this way? First, it's a self-declared Alpha state, as stated on their About page:
"Haven and Hearth is currently in what we consider alpha status. In practice, this means that we have most of the core functionalities in place, those crucial gimmicks and widgets that allow the game to run and people to connect and play. However, much of the higher-level functionality is either missing or only partially implemented. Also, because some functionality is partially implemented, the persistent data in the game can be rather unstable. For example, we might have to remove the maps from time to time when we implement a new map generator."
Second, it's a browser game. It's not a AAA title, nor even a A title. $15 for WoW, f2p for EQ2, f2p for Planetside 2, p2w for damn near all the asian MMO's, etc. No other MMO I know limits actual playtime like this, but I mostly know only the majors.
Arguments listed: If you can afford a PC, you can afford to play this game, cheapass!!! Well, it's not about what I CAN afford, it's what I feel my money is worth. A $10 crashing, buggy alpha browser game? I'm not there yet.
Plus, going from f2p to a solid fee as if this was a MMORPG (yes, I'm saying this is NOT a Massive MMO), is a bit of a steep hill for a lot of players to climb.
Only time will tell of they can maintain a good base of subs at the $10 price, or a good clip of donations.
My first impressions are that they'd be better served with quantity vs quality tho.
Now to figure out why the hell I made a stone axe that can't do a damn thing...