I don't think the issue is with Haven itself, but in its presentation: How it appears initially, and in the first few hours. I have identified the common issues below.
- The trailer on the front page is outdated, unappealing, and not-representative of the bulk of the game
I get that you made it the same as the Legacy Haven trailer which is cute, but Hafen is a lot different and the trailer doesn't properly represent the game as it is. I've had people crap out at this stage saying "No thanks, looks like a shitty Facebook game" after watching this trailer alone. It would be a lot better to include the World 12 trailer in this main slot, and rotate it each reset with the current world. I surveyed a few people who don't play Haven without context, "Which is better" between W12 trailer and the one on the website; and all noted that the W12 trailer is more interesting and better paced. - Almost every player will jump into the fire on their first character, and miss the charter stone
Even when I say "When you get to the wizard, stop" people will still spawn, then I tell them they have to start again and they get frustrated. A simple tooltip or warning, and a quick mention of what a wilderness beacon is and how to make one will keep newer players engaged.
- The tutorial is downright bad
This trips players up: vets know it's not important, but it's the first thing players can see as a 'goal' and it feels good to accomplish. I could write, direct, and star in a Netflix miniseries based solely on the Hafen tutorial, but let me summarise with the below key points where I find new players getting frustrated. - It's extremely specific - Not every area has access to birch trees, and now that there's so many different tree types, players may not be able to find a birch bark tree amongst the others AND then it may not have any bark left on it anyway given its use in curios and string. Use tooltips and pictures or make the bark cup built from any bark.
- It's self-sabotaging - Asking players to 'eat until healing' may not be a satiation concern for new players who don't get the satiation system, and will probably quit anyway, but it is definitely an issue given the sheer amount you have to find and eat as a new player. This should be "Eat until you gain an FEP", because they won't need to eat 60,000 chestnuts and apples to accomplish it.
- There are no pictures - You could use popup windows to show off pictures from late game; this adds allure and gives players something to aspire to. Say, on the birch tree one, just show a birch tree in a paved town wall next to a stone mansion. "Oh boy" says sprucecap soon-to-be, "I get to build a cool base? Nifty." It's a little, but it would help.
- It cannot be simply skipped - place an abandon quest button when you click it, and preferably change this to say "Skip Tutorial" if possible.
- It ends
It finishes before going over everything. It's so weird that it doesn't tell you how to progress in the game, but it does tell you about lifting things! OH GOOD. Players then feel lost and keep asking me "Now what do I do.". Then they ask for clothes then immediately log off with them forever. - It doesn't cover the FEP system at all
- It doesn't cover studying, curios, or mental weight at all
- It doesn't cover how to unlock skills or abilities
- It doesn't tell you what you should do
Overall, there's a lot you can change about the presentation without needing to change all that much about the game. TBH, if you change anything, please just change the trailer on the front page lol.
Also yes, I am only making this post because I want someone to help me cook food but nobody wants to play >:C
Edit; added a curio point in the section about what's missing.