Developer Critique - Social Media & General Online Presence

[Robben_DuMarsch]

I'm no advertising expert, but I've looked a great deal into different marketing campaigns in the recent past. Obviously advertising a brick and mortar geographically bound criminal defense practice is a lot different than advertising an online game. But I know other attorneys running federal practices with wider appeal have had a LOT of success in terms of return on investment with facebook ads.

A New Jersey based TCPA lawyer received significant traffic with a 20 dollars/week ad buy for his website http://stopcallingme.com/ - Through which he receives 5-10 inquiries a week (and many times that in traffic).
Haven is a game that *does* have significant mass appeal potential if there was a serious effort at creating a landing page which highlights some of the fun in a sleek minimalist way.

[jorb]

I think there are a lot of things we could do to increase the propaganda efforts before we start throwing out good shekels.

[Tanchist]

I do agree with the necessity of more not advertising, but informing people we do exist. But we have like hundreds of people who know the game and only 2 developers. Why leave what everyone can do on the shoulders of the only ones who can do a much more important work?

[MagicManICT]

I think there are a lot of things we could do to increase the propaganda efforts before we start throwing out good shekels.

Open world PvP is simply a tough genre to get people into due to the toxicity of it. Add the heavy death penalties, and it's not exactly inviting. More social media isn't going to help much unless it's good media. I appreciate all the posts in The Moot, even the low quality ones, but that doesn't attract players. Great stories, and getting those stories out there, is what counts. That comes from the players, not the devs. Maybe a way to encourage this? I'm not sure what to suggest off hand, though.

I do agree with the necessity of more not advertising, but informing people we do exist. But we have like hundreds of people who know the game and only 2 developers. Why leave what everyone can do on the shoulders of the only ones who can do a much more important work?

Just look at the number of accounts over the years.... nearly 190,000. Let's say 5% of these are just spam bots that have been banned, and there's an average of 2 accounts per player. That's still a lot more than "hundreds." (Less than 1% of the accounts have been banned, so definitely not that many spam bots, and average is probably more like 1.2-1.4 accounts per player at most.) Let's say that 10-50x the number of existing players have "looked at" the game and not found it interesting. Eyes have definitely been on Haven. (Let's note that one of the most successful open PvP games of all times only sees about 60k peak players online.) I, at least, have introduced my WoW guild to it and nobody was interested in playing. At the time, that was about 100 people.


Completely off topic, but sometimes jorb digging up these old threads to throw in his $.02 is helpful

[razfen]

Ever thought of going to game dev conferences? Cuz theres a ton of them and they are usually streamed on twitch.

[klouyd]

OMG nothing would make me happier if I could go into Walmart and buy a hnh plushy for my kids!!! Hell if u guy made shirts id buy them off your site. Then when I where it id be able to talk more about it. If u give me permission id even make them myself off red bubble

[ricky]

Ever thought of going to game dev conferences? Cuz theres a ton of them and they are usually streamed on twitch.

Would be a cool way to increase traffic. Those conferences definitely have a niche audience who could appreciate this stuff.

But, as a lazy shitlord, man does that sound like work

[shubla]

I think that there are many services that you can use online to make/sell shirts with custom logo/print in it. Some of them allow even print on demand so you dont have to buy a lot of shirts and then hope to sell them all. Shirts with HnH logo on the or something. If people would wear those shirts, it would probably bring some more visibility to the game. You can easily contact hundreds of people every day from just one people walking around a campus or something with that shirt!

[jorb]

Yeah, I'm going to look into that. We should definitely get some print-on-demand merch.

[MagicManICT]

Yeah, I'm going to look into that. We should definitely get some print-on-demand merch.

I don't have much spare money, but if someone were to make some of those 3D things ... I might have to buy a couple. Might be inclined to buy a "spruce cap" to wear, too.

And there's your first idea for some clothing a "Nettle" printed t-shirt and "spruce cap" hat.