You keep non combat skills on death. This will make exclusively pvp characters less needed, and instead people who wish to play with one character won't be severely punished for it.
Of course you'd still lose non combat attributes, but at least it wouldnt be severe as losing 1000 farming skill because you wanted to pvp with that character. LoL
There is a massive difference between losing your ability to farm and craft because of a death, as opposed to losing the ability to pvp.
If you can no longer harvest your field or craft for fear of fucking it's quality from a death, you lose interest pretty quick.