World resets are already steeped in some amount of game lore, and come in an expected fashion to players. However, there is a forced and meta feel to it that seems detrimental. The maturation of characters and industries in the game is a significant aspect of the gameplay. Instead of completely resetting the server, introduce a "new world" in the same way Europeans discovered the Americas, when such time becomes appropriate? This way we preserve some aspects of the old world industries and maturation that has already occurred while also opening up brand new fresh prospects for those who are interested in getting it out the mud. Migrate or start fresh in the new world, but allow that Columbian exchange in a way, and use that cataclysmic event as an opportunity to change and introduce whatever new game mechanics you had on the bench. This already exists in some respects, in that we could leave our starting continent to settle untouched lands, but those lands exist from the beginning of the world. This would instead be a new introduction to the game, a new continent, added onto the existing world, carrying with it new content and maybe important gameplay mechanic changes, but the exchange back and forth should be controlled and incorporated into the game itself as lore.
I would love to hear others thoughts, but especially the proprietors thoughts, on this subject. There should be a cleaner solution than simply resetting the server every year or 2, now that the game has matured so heavily. Industries take longer to develop and interlink at economically interesting levels than a year or two allows.