why? because devs gotta eat and players love it, look at any other game, things that are somehow useless but worth big buck, if it works lets just have it
if devs can make more money on the game they might in the long run reduce the prices of gold subs
what I suggest (beside silver and gold subs - https://www.havenandhearth.com/forum/viewtopic.php?f=48&t=72820) is to
-add skins to popular items:
for instance you can buy skin to items from sprucecap to b12, you can have a skin that changes mammoth guards tusks to have them curly instead of pointing up, or changes steel plate into steel plate with black and gold addons, those skins could be either account bound and tradable (non-lootable) or even make them lootable to add incentive for fights and bragging rights, picking one or the other would make a good point of discussion too
-add discounts:
why actually there is no -30% on gold sub every now and then ? or -50% on sub tokens, or -75% on sketches, or one time special that when you buy a gold sub for 6 months you get a gold sub token so your friend can try
-add hat marketplace:
idk, I was just thinking about 3rd thing to add but actually this could work for some people, some games had it, Diablo 3 had it for whole in game items sales and it went tits up but maybe if implemented right, you could have paypal accounts liked to game accounts and in somehow controlled environment allow players to do what they are doing anyway, as in trading hats for tokens or hats for hats, wile also boosting interest in hats and advertising subs
