Any new player will assume that being on a horse should make going around safer, since you can easily outrun any attacker on foot. Too bad it doesn't work like that, thanks to its super cheap price, huge range, and automatic trigger on certain clients. You literally can't run away as you get stuck as soon as the enemy is spotted (and therefore you're spotted too).
FIX:
1. Rawhide needs to have a much shorter range. Would have to be large enough to still make it useful in pvp, but smaller than it is now to allow players to run away (assuming the enemy is not on a horse as well) if they spot someone.
2. It must cost a lot more. Rather than being something you spam every single time there's someone on a horse, it should be something you decide to use to turn a situation in your favour. Right now it's cheaper than Kindle!
3. To offset the range nerf and increased cost, Rawhide should also last much longer.