New players will be very interested in PvP but they would have no clue where to find it. There are no arena modes to queue up for and 99% of the playerbase avoids PvP because there too many systems criminalizing it. (permadeath, losing progress, scents, being unable to see how strong a player is)
-Add random PvP hotspots on the map. Treasure chests or random high-quality resources.
-Add a way to inspect players from a distance so players can avoid unfair fights.
-Make it more difficult to murder players