Things have gotten boring for a lot of people, we need stuff to do.
Can we have some events and do fun stuff?
What if the devs hid some treasure somewhere in the world, and we had to go and find it?
Maybe create some one of a kind items so people have something to fight over? Something that gives a boost to the village claim it is on or something, like a liftable statue that gives a LP boost to village members.
Or a few unique statues that all give different boosts to village members(+str, +int, +health regen, etc).
That would spice things up and encourage people to actually form factions and regularly fight. The peace, and the "everybody is allied with everyone else" is what kills the game and makes it pointless.