Don't want to start a "this is a shit idea" war...
However, this thread opened when I was a hermit and the only benefit I could see at the time was that it would look pretty cool to have different colour clothing. Now that I've started up a village and have a couple of members with more to surely join in time:
It has become pretty tough to see who is who, especially when my noobville mates and I club together en masse against a lvlX boar that wonders into our village, which is incidentally still a critical threat to us - I can't even make out who my toon is in the everyone is wearing a brown bear cape bloodbath massacre chaos... stuff :p
It could be nice to know that Bob wears blue boots and Pete has a red straw hat, or something like that.
Any value in raising this topic again to have custom colours available for clothing?