I would like to note I highly doubt this is DiS doings. As much as DiS is hated in recent months, the layout and the way the town is run looks too shambly to be a DiS set up or any large faction. Not to mention they leave gates open on random occasions that allowed me to flat out walk in with visitor's buff to gain all this information. And I do believe DiS is more concerned with destroying AP and other similar factions rather than hunting spruce caps in the northeast.
And big factions already pretty much know the location of others so scent luring seems a bit pointless in this regards. These people at NWA look like a group who just happened to rush combat stats and harass people in the NE. Again, pointing fingers doesn't help much here to be honest.