Marketing HNH

[bulldogzxz]

So i've been playing this game off and on for years and its never ever had a lot of people. I think the maximum i ever saw was around 500. I think this game would benefit greatly from going on Steam and/or getting some marketing to advertise to get some more players which = more money for development which = more content. IF it did go on steam it would also be wise to say in the description steep learning curve hardcore etc.... What do you all think of it getting more marketing/ going on steam?


EDIT: Perhaps getting some streamers to play it?

[shubla]

Why should one do marketing on a game that is far from finished?
HnH is not suitable to mainstream audiences in it's current stage, marketing would be waste of money.

As devs have said.
If the game is good enough, players will find it.

Steam has been discussed many times. Not a good idea.

HnH has already a working distribution system. Valve would take lots of money away with little gains.
There is a shit ton of games in steam already, especially survival games. The game would get little to no visibility.

[bulldogzxz]

Why should one do marketing on a game that is far from finished?
HnH is not suitable to mainstream audiences in it's current stage, marketing would be waste of money.

As devs have said.
If the game is good enough, players will find it.

Steam has been discussed many times. Not a good idea.

I'm not sure I agree with u. The game is always under development but I think it is good enough to be available for a niche audience. Steam could have some potential problems yes I could agree with that a bit. But overall marketing a waste of money i'm not so sure. I brought my friend in to this game way back in like world 4? and he loved it he wished he heard of it sooner. So like right now its all word of mouth if they advertised a bit they could reach more people. OR if they found a good way about putting it on steam....

[shubla]

Why should one do marketing on a game that is far from finished?
HnH is not suitable to mainstream audiences in it's current stage, marketing would be waste of money.

As devs have said.
If the game is good enough, players will find it.

Steam has been discussed many times. Not a good idea.

I'm not sure I agree with u. The game is always under development but I think it is good enough to be available for a niche audience. Steam could have some potential problems yes I could agree with that a bit. But overall marketing a waste of money i'm not so sure. I brought my friend in to this game way back in like world 4? and he loved it he wished he heard of it sooner. So like right now its all word of mouth if they advertised a bit they could reach more people. OR if they found a good way about putting it on steam....

Game would get bad reviews form majority of people who try it on steam. After that, there is no way going back. The game's reputation would be doomed eternally, even if it was improved later on.

If devs only wanted to make money with their games, they should stop developing HnH and make something else.

Also in which way would steam bring any visibility to the game? There are literally tens of thousands games on steam.

Are there any successful games in steam with the same payment model as HnH? I dont think so.

[borka]

FYI: highest player count was about 1500 ... in world 5 after a lot of new players came beause a well known YT player showed it ...

As shubla said this discussion was going on over and over ... Steam was suggested different times ... the devs never excluded it but it should be at the right time for them: eternal alpha ... it's totally up to them and nobody can force them

latest statement about going Steam

In the new world we plan to attract investors to our project, so we are looking in to partnering with Steam at some point.

viewtopic.php?f=40&t=60860&hilit=Steam

a day later in a different thread about wanting a Stand Alone version on Steam

As far as advertising goes we have a mild social media effort going, and that seems sufficient considering the present state of the game. If the game is good enough I see no reason why it shouldn't spread by word of mouth.

[bulldogzxz]

Game would get bad reviews form majority of people who try it on steam. After that, there is no way going back. The game's reputation would be doomed eternally, even if it was improved later on.

If devs only wanted to make money with their games, they should stop developing HnH and make something else.

Also in which way would steam bring any visibility to the game? There are literally tens of thousands games on steam.

Are there any successful games in steam with the same payment model as HnH? I dont think so.

My topic was not exclusively about steam but to answer your questions. Steam has 15 million users daily, HNH would pop up under new releases so yes many people would see it. Now EVEN if only lets say 10000 try haven and only 1000 actually keep playing that still boosts HNH pop up 1000 people which is huge!
also if even lets say 100 of those thousand subscribe for $10 a month that's 10000$ income minus steams takeaway of 30% so thats still an extra 7000$ which is def adds a lot of profit for the devs to get better tech/ better content etc.

As far as games with same payment model I think that's an unfair question because of how unique HnH is in itself as well as its payment model.

Bad reviews might be an issue... You would have to make an adequate description on steam warning players about how unique this game is and how its def not for most people. Theres another game called dominions with bad graphics and only goes to a niche audience that has mostly positive reviews so I wouldn't give up to much hope on people would hate it.

[bulldogzxz]

FYI: highest player count was about 1500 ... in world 5 after a lot of new players came beause a well known YT player showed it ...

See getting it to Youtube or twitch streamers could be profitable! ( NOT JUST STEAM)

[borka]

oh really ?!?

viewtopic.php?f=39&t=61611

[Granger]

A steam release at this point would kill the server, through this kill the reviews, through this kill any perspective for H&H on steam. Should the game grow organically the devs will have time to fix the issues that will come up with increased player counts, with an instant increase by one (or more) orders of magnitude they wouldn't have that time and the only timely option (as far as my educated guess about the structure of the server goes) would be sharding and that would remove the 'one world'.

The comment about Steam that Borka linked was an April's Fools post.

I personally don't see a reason for the devs to give Valve a 30% (iirc) cut, especially when it's combined with a good chance to permanently tank the reputation of the game.

[shubla]

My topic was not exclusively about steam but to answer your questions. Steam has 15 million users daily, HNH would pop up under new releases so yes many people would see it. Now EVEN if only lets say 10000 try haven and only 1000 actually keep playing that still boosts HNH pop up 1000 people which is huge! .

I hope you understand that not all games which have updates get promoted to the front page. Totally not. Hundreds of games are updated every day, but you can only see a few on the front page, and they are the same ones almost constantly.
If you pay or your game already sells quite well, it will get promoted. Not in other cases.

Steam has almost 15 million users daily, who cares? Internet has billions of users every day, but HnH is still not popular! Half of players in steam are from countries like china and russia anyway. And maybe 99% of people would not even try a game like HnH, even if they stumbled upon it.

And your estimate of 10% turnout rate who try the game would actually keep playing it is just ridiculous. Totally not. HnH has 193 442 users registered in the forum/game, but only 175 of them are currently online, playing. And those are people who have heard of the game, got interested in, bothered to register and all. In steam, most players aren't as persistent, they want their games served in a silver plate.

There is a reason why player count is decreasing. Because the game is bad(or at least, not good enough to be played for longer time periods), people are bored and dont want to play it.
Marketing is not a solution, but a temporary relief that does not fix the problem.

FYI: highest player count was about 1500 ... in world 5 after a lot of new players came beause a well known YT player showed it ...

See getting it to Youtube or twitch streamers could be profitable! ( NOT JUST STEAM)

Very expensive. Paid advertisement is out of question because of that and many other reasons.
No one is going to promote it for free either when you ask them.
So only way to get visibility on those is luck. To hope that some popular guy makes a good and successul video of it.