2d0x wrote:It's like having a party. Sometimes more people come than you expected and are able to accommodate. And some of them you would not like to see.
I'll leave you with this quote then, as we apparently don't see eye to eye
"For marketers, success is finding more and more of the people who will give their money. Marketers only mission is to find these people, connect with them through their marketing tactics and messaging, and spur them to action. The action is a sale. Which takes us full circle — marketing is all about sales; about helping more and more people to buy our products and services.
One final caveat about marketing — we can’t live without it. Marketing is essential, and it is most essential when the cost of it can be least afforded. If times are tight and cash flow is lean, it’s marketing that will spur the revenue line. Clearly focused marketing unearths profitable sales. Profitable sales improve cash flow.
A business leader who astutely manages the assets of the company recognizes that marketing starts the process of selling, and as the old adage goes, nothing happens until someone sells something.
The astute business leader invests in marketing. An astute marketer produces a return on that investment, measured in increased profitable sales."
https://www.bizjournals.com/bizjournals ... imple.html