So. Random forever noob here. I've played the game on and off since it was 2D. Basically always playing for a while, building up a small base, then dropping the game after bit before coming back a year or two later to give it another go. I also know pretty much fuck all about anything combat wise and barely know how the system works, so someone please do point out if my opinon is just shit.
Personally though, I think there needs to be more way more PVP. That PVP needs to be a focus that the game puts on the player. Something that the game makes you engage with, or at the very least acknowledge, because right now I feel like it doesn't at all.
A lot of people point out that this is a pvp game with permadeath and that new players should be ready for that. Don't leave yourself undefended. Don't just wander around while injured because someone could find you and kill you. Probably actually learn how the combat system works (unlike myself)

But I feel when you play the game itself you don't feel this, and there is almost always no incentive to do any of the above.
People talk about people playing this like a farming simulator, but the fact is that when you start out it feels like there is rarely another way to play. There is no sense of threat when starting out. You'll make a character and might play for 30 or 40 hours without having the threat of a fight outside of some encounters with random wildlife. So why would I focus on learning how PVP works? Why would I go scouring through forum posts to look up combat tutorials and download custom clients and all that shit, if PVP practically never shows itself to be a threat in game?
I don't think the issue is that new players get scared off by dying. That people just want everything all peaceful forever (Although I see why people jump to that as a solution). The threat of death is suspenseful! It gives things meaning! The issue to me feels like it is that PVP isn't a thing at all until it suddenly is. That people will have no engagement with it at all for hours of play time, then suddenly lose everything out of no where. That is what isn't fun.
Even examples like getting ganked. If I got suddenly 1v3 and swarmed 1 or 2 hours in to playing, I'd be fine with it. Sucks, but I learn and improve. I know I've got to be careful now, and that death is always a posibility. If I had that happen after weeks of playing though, with it being my first combat engagement since I started playing. Then that would hurt. And I'm not sure if I'd want to put the work in again after that.