Free2Play - We had no updates;
Pay2Win - Salem sucks;
Pay2Play - Oh god, its not H&H anymore;
As we all know, H&H is going to die... Again. I'm not going to cry in this post about P2P system, I just want to present my idea about Item Shop, that I'm pretty shure, will make more money than stupid P2P.
The most important thing in Item Shop is not being Pay2Win. Possibility of buying best items in IS won't work. Players will be ever more angry than they are now.
The game should give they player possibility to change their face. There could be like I don't know... 20 faces? 5 would be for free, next 5 for 2$, 5 for 5$, and the best ones for 10$. Same about hats and capes/clothes.
Players should get forum rank points/badges for buying items, like *You've bought your first items in IS*. Badges on forum should be granted for many things like: numer of posts, time in H&H, killed ppl, builded objects, etc.
Even if dev's won't delete P2P system maybe they could just give us more hours per month.
12hours/month=24minutes K&K(Kike & Koin) everyday