bmjclark wrote:The first step to dealing with the games shitty retention is accepting that there's actually a problem (which there absolutely is)
It's a problem in every MMO, even the biggest and 'best'. Back when some companies used to publish player counts, and others could be estimated (based on various data... the guy doing it never really released his criteria), games would see big swings based on major content updates. Some were more than half of the player base, and the "average" was somewhere around three months. That I can tell, as more and more MMOs have came out, and the average quality has slipped more, it's only gotten worse... it was getting worse then*.
Conclusion: I'd say that Haven doesn't have any bigger of a problem than anyone else. People get to a "cap" of sorts, get bored with the grind, and go do something else until the next "major release" (which is a new world). Other games draw attention away; real life matters come up. I think the problem unique to Haven is you can't just come back and start up from where you left off... livestock will be beyond dead, the base will probably be decaying, if not decayed, and for sure someone will have broken in just to find anything of value.
Side notes: "player retention" is a part of the reason why games like WoW have a 2-3 month release schedule of content updates--have a big release with an expansion, then trickle more content and story out over the next 6-12 months, at which time you start hyping players up for the next major expansion.
*I really wish I could source this. The website I followed back in the early days of WoW, when there were less than 50 commercial "MMOs" on the market, went dark about 10 years ago. I had used the site as source for a couple of research projects I was working on.
Opinions expressed in this statement are the authors alone and in no way reflect on the game development values of the actual developers.